Fresh and juicy identity for a performance US marketing studio
The studio was tasked with changing its image in the eyes of existing and potential clients. The Pearmill's past visual identity was outdated and created when the team had just started its development. But time passed and Pearmill became a multifunctional and multi-directional business unit able to solve any task related to performance marketing through its functional team departments: Creative, Growth, Conversion and Data. Therefore, the company wanted to reflect its growth with a redesigned visual language system.
The idea of the identity is based on the combination of three key images. Fluent shapes / Stems and flat visuals / Communication bubbles. The team and existing clients were very pleased with the result. The new pearmill.com website was implemented along with the identity.
SHOWREEL:
A Brazilian bank's digital identity with a serious attitude and technological positioning.